Coming soon Β· Join the waitlist

Own your body.
own your life.

Lily is a smart pad that reads your pelvic health with a simple tap of your phone, turning a symptom you've carried in silence into a personalised, physio-designed plan you can watch working.

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1 in 3
women experience this
at some point
6.5 yrs
average wait before
she tells anyone
80%
of cases treatable
with the right exercises
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Urine leakage affects millions.
It is not a secret. It is not a shame. It is a solvable health issue.
Join the Waitlist β†’
The Silence

She knows.
She says nothing.

One in three women will experience urinary leakage. Most carry it for years β€” not because help doesn't exist, but because every path to care asks her to be braver than she feels right now.

Lily doesn't ask for bravery. It asks for a tap.

"I just thought it was something I had to live with. Nobody talks about it."
β€” Beta tester, 38, two children
1 in 3
UK women experience urinary incontinence at some point. Most never seek treatment.
6.5 yrs
The average time a woman waits before telling anyone β€” let alone a doctor.
80%
Of cases are treatable with pelvic floor exercises β€” if you know which ones, done correctly.
The Evidence

Real data.
Real progress.

What happens when women actually do the programme β€” physio-validated outcomes data.

Treatment Outcomes
Guided plans work
significantly better
No treatment
33%
Generic advice
52%
Kegel sheet only
73%
Guided programme
91%

% reporting significant improvement at 12 weeks

Who It Affects
Not just a problem for
older women
33%
of all women
Age breakdown
Under 45 β€” 28%
45–65 β€” 41%
Over 65 β€” 48%

Post-childbirth, menopause,
and high-impact sport
are the leading triggers

The Treatment Gap
Most women never reach
clinical care
Experience symptoms100%
Tell their GP45%
Receive a referral22%
Complete a full programme11%

The system loses women at every step. Lily starts a different path.

Recovery Timeline
Improvement you can
actually see
0% 50% 100% Wk 1 Wk 4 Wk 8 Wk 12 Wk 16 60% 91%

Average Leak Score improvement over 16 weeks

The data is clear.
Your turn could start today.

Join the waitlist and we'll let you know the moment Lily is ready for you.

Please enter a valid email address.
🌸 You're on the list! We'll be in touch when Lily launches.
No spam. Unsubscribe anytime.
How It Works

Tap. Answer.
Transform.

From tap to personalised plan in minutes. No clinic. No referral. No exam.

01
πŸ“±

Tap the smart pad

Lily's liner has an invisible NFC chip. One tap reads your data instantly β€” no app to open first, no battery needed.

02
πŸ’¬

Answer privately

A few empathetic questions β€” adapted from clinically validated tools β€” build a picture of your pelvic health. Just you and your phone.

03
πŸ“ˆ

Your plan, evolving

Receive a physio-designed programme that adapts every week based on your check-ins. Watch your Leak Score climb.

Why Not Just See Someone?

We're not replacing your doctor.
We're moving the hardest step.

She doesn't avoid help because she doesn't care. She avoids it because the first step asks the most of her.

😬 Without Lily
β†’Notice symptoms. Say nothing. Average: 6.5 years.
β†’Book a GP appointment and describe it out loud, from scratch
β†’Get referred β€” some services don't accept self-referral at all
β†’First appointment often opens with an internal exam, before a single exercise is prescribed
🌸 With Lily
βœ“Tap your phone to your pad. Answer privately. Today.
βœ“Receive your personalised, physio-designed plan β€” no referral needed
βœ“Practice 5–10 minutes a day, at home, no examination required
βœ“Watch your Leak Score move. Bring real data to a clinician if you want one.

Lily supports stress and mild-to-moderate urge incontinence. If you have pain, bleeding, or sudden new symptoms, please see your GP first.

The Treatment

Built to respond.
Not just record.

Most pelvic floor advice is a sheet of paper handed over once. Lily is the opposite β€” every tap feeds your plan, and every plan changes what comes next.

πŸ“±
Tap
πŸ§˜β€β™€οΈ
Practice
πŸ”„
Adapt
πŸ“ˆ
Improve
Loops
every week
🎧

Audio-led, not screen-led

Sessions are voice-guided, 5–10 minutes. Do them lying down, eyes closed. Completely discreet.

🧘

More than Kegels

Physio-designed sequences combine pelvic floor, breath, and core work β€” progressing as you improve.

πŸ”„

Adapts automatically

Your Leak Score and check-in answers reshape next week's plan. No two weeks look the same.

🩺

A bridge to a clinician

If progress plateaus, Lily prepares a one-page clinical summary for your GP or pelvic physio. Arrive with evidence.

A word from Lily

Talking about urine leakage
is not a confession.
It's a health conversation.

Millions of women are doing Kegels wrong, silently, hoping something changes. The shame is the problem we're really solving. The pad is just where we start.

Coming Soon Β· Waitlist Open

Be the first to know
when Lily launches.

We're putting the finishing touches on Lily. Subscribe to the waitlist and you'll be the first to hear when we're ready β€” no spam, just one email when it matters.

Please enter a valid email address.
🌸 You're on the list! We'll be in touch when Lily launches.
No spam. One email when we launch. Unsubscribe anytime.